目 录
Chapter 1 General Principles of Business Writing 1
Courtesy 1
Conciseness 2
Clarity 2
Completeness 3
Correctness 3
Concreteness 4
Consideration 4
Exercises 5
Chapter 2 Skills of Business English Writing 7
Selecting words 7
Developing effective sentences 11
Effective paragraph development 14
Other skills 15
Exercises 18
Chapter 3 Notice 21
【Sample Analysis】 21
【Knowledge Induction】 22
I. The use and feature of a notice 22
II. The types of notices 22
III. The format of a notice 23
IV. The format of ?notice 23
V. The format of ?notices 25
【Skill Training Task】 29
Chapter 4 Poster 31
【Sample Analysis】 31
【Knowledge Induction】 33
I. The use and feature of a poster 33
II. The format of ?a poster 33
【Skill Training Task】 41
Chapter 5 Notes and Bills 43
【Sample Analysis】 43
【Knowledge Induction】 44
I. Notes 44
II. Bills 47
【Skill Training Task】 50
Chapter 6 Memorandum 51
【Sample Analysis】 51
【Knowledge Induction】 53
I. The use and feature of memos 53
II. The format of memos 53
【Skill Training Task】 60
Chapter 7 Agenda 63
【Sample】 63
【Knowledge Induction】 64
I. The use of agenda 64
II. The format of agenda 64
【Skill Training Task】 74
Chapter 8 The Minutes of a Meeting 77
【Sample】 77
【Knowledge Induction】 82
I. The use and requirements of minutes of a meeting 82
II. The format of minutes of a meeting 83
【Examples of Different Types of the Minutes of the Meeting】 84
【Skill Training Task】 91
Chapter 9 Product’s Instruction 95
【Sample Analysis】 95
【Knowledge Induction】 98
I. The use and feature of a product’s instruction 98
II. The content of an instruction 99
【Skill Training Task】 103
Chapter 10 Certificate 105
【Sample Analysis】 105
【Knowledge Induction】 106
I. The basic knowledge of certificate 106
II. The format of certificate 106
【Skill Training Task】 114
Chapter 11 Cards 117
【Sample Analysis】 117
【Knowledge Induction】 118
I. The format and sample of invitation cards 118
II. The format and sample of congratulation/greeting cards 120
III. The format and sample of business cards 121
【Skill Training Task】 125
Chapter 12 Invitation for Bids and Pre-qualification 127
【Sample Analysis】 127
【Knowledge Induction】 130
I. The use of invitation for bids and pre-qualification 130
II. The format of invitation for bids and pre-qualification 130
【Skill Training Task】 142
Chapter 13 Bidding Forms 145
【Sample Analysis】 145
【Knowledge Induction】 147
I. The use of a bid 147
II. The content of the form of bid 147
III. The Format of Form of Bid 148
【Skill Training Task】 157
Chapter 14 Contract 159
【Sample Analysis】 159
【Knowledge Induction】 162
I. The use of contracts 162
II. The format of contracts 163
III. Types of contracts 164
【Skill Training Task】 172
Chapter 15 Business Reports 175
【Sample Analysis】 175
【Knowledge Induction】 176
I. The use and category of a business report 176
II. The format of different business reports 177
【Skill Training Task】 187
Chapter 16 Business Proposals 191
【Sample Analysis】 191
【Knowledge Induction】 193
I. The use and category of a business proposals 193
II. The format of different business proposals 193
【Skill Training Task】 206
Chapter 17 Speech 209
【Sample Analysis】 209
【Knowledge Induction】 211
I. The use and feature of speech 211
II. The format of speech 211
Examples of Different Types of speech 212
【Skill Training Task】 220
Chapter 18 The Layout of a Business Letter 223
【Sample Analysis】 223
【Knowledge Induction】 225
I. The structure of a business letter 225
II. The Format of a Business Letter 231
III. Envelop Addressing 235
【Skill Training Task】 238
Appendix I Names of Common Companies、Enterprises and Stores 241
Appendix II Names of common positions and titles 247
Appendix III 2011年《财富》世界500强排行榜 255
Appendix IV 常见英文标点符号用法指南 277
Appendix V Reference for tasks 285
Appendix VI 商务英语常用缩略语表 305
参考书目 338
参考网站 340
