CONTENTS
Ŀ¼
Texts
Language
Empowering
1
UNIT
Text 1: The Evolution of Economics / 4
Text 2: Downsizing / 13
Alliteration / 16
Understanding the Economy
00
Page
UNIT
2
Text 1: Beware the Way of the Luddite/ 39
Text 2: Yo Hablo AI / 48
Pun / 51
Technology
3434
Page
3
UNIT
Text 1: What Is Management? / 72
Text 2: Management Guru: Peter Drucker / 78
Rhetorical Device: Personification / 81
Management
6868
Page
4
UNIT
Rhetorical Device: Allusion / 112
Text 1: Five Questions About Philanthropic Giving / 102
Text 2: A 25-Year Battle to Improve the Image of McDonald¡¯s / 109
Corporate Social Responsibility
9898
Page
Career Skills
Crossing Cultures in Business
Case Study
Telling the Story of China
How to Work with Someone New? / 22
Uncertainty / 24
2008 Financial Crisis / 28
China Remains a Powerhouse of the Global Economy / 30
How to Maintain Good Customer Relations? / 57
Establishing Rapport / 60
Tesla¡¯s Integration of Technology in Electric Vehicles and Energy Solutions / 63
Is AI China¡¯s Critical New Productive Force? / 65
Encouraging and Motivating / 86
Collectivism vs. Individualism / 88
Why Chinese Companies like Alibaba and BYD Use New Management Models? / 91
How Chinese Companies Are Reinventing Management? / 94
How to Refuse Politely? / 116
Sharing Personal Information in a Business Setting / 119
Why Companies like Lego and Starbucks Focus on Sustainability? / 121
China¡¯s Best Bank for CSR / 124
Texts
Language
Empowering
5
UNIT
Text 1: Can Entrepreneurship Be Taught in a Classroom? / 131
Text 2: Cultivating Entrepreneurship: Turn Your Hobby into a Startup/ 137
Rhetorical Device: Metaphor / 140
Entrepreneurship
128128
Page
6
UNIT
Text 1: That Time I Had to Help My Mom with a Google Doc / 158
Text 2: Three Situations Where Cross-Cultural Communication Breaks Down / 166
Rhetorical Device: Analogy / 169
Communication
Digital
154154
Page
7
UNIT
Text 1: Multicultural Marketing Is the New Mainstream / 185
Text 2: Asia¡¯s Skin Whiteners Won¡¯t Fade Away / 193
Rhetorical Device: Anaphora / 197
Marketing
182182
Page
8
UNIT
Rhetorical Device: Irony / 226
Text 1: Shipping Forecast / 215
Text 2: How the Cows Ate the Cowboys? / 222
Government
Logistics
212212
Page
Page 241.Glossary
Career Skills
Crossing Cultures in Business
Case Study
Telling the Story of China
Making Suggestions / 144
Politeness: When High-context Cultures Encounter Low-context Cultures / 146
The Strange, Sad Side
Effect of Side Hustles / 149
Young Entrepreneur Strives to Promote SW China¡¯s Coffee Industry / 151
How to Disagree Politely? / 172
Teamwork: Building Trust / 173
The Four Stances in Communication / 175
Gen Z Injects Vitality into China¡¯s Elderly Care Industry / 178
How to Make Polite Requests? / 200
Giving Praise: When Google Moved into France / 201
Hyundai and the African American Community / 203
Provinces Wage Cutthroat Competition to Woo Visitors / 207
How to Give Feedback? / 229
Humor and Feedback Across Cultures / 230
Goodbye, California: Driverless Trucks Head to Texas / 232
Riding the Wave of
Chang / 237
